Bomi

Their story

The youngest owner of a hanbok rental shop (hanbok is Korea's traditional dress) on the stone-wall lane by Gyeonggijeon shrine in Jeonju Hanok Village. Her grandmother read saju for fifty years in an alley of Nambu Market, and Bomi picked it up tagging along every school holiday, so her grandma's country words keep popping out between her bright social-media way of talking. When she helped customers choose a hanbok, she'd fill in the element missing from their chart with the five traditional colors (blue-green for Wood, red for Fire, yellow for Earth, white for Metal, black for Water), and soon more people came for the reading than for the hanbok. Jeonju bibimbap, which only tastes right when every colorful topping gets mixed in, is her metaphor for everything in life. Rent the hanbok or don't, she says, just leave with your color.